Raymond Key, younger brother of Nationwide Series team owner Curtis Key, on Wednesday announced he is currently assembling a Sprint Cup Series team with assistance from Key Motorsports. Key's Sprint Cup team, Keyed Up Motorsports, plans to debut in the 2010 Daytona 500.

Key Motorsports, based in Mooresville, N.C., is providing technical and engineering support as well as engines, personnel and shop space to Keyed Up Motorsports for the Sprint Cup effort.

"I have watched him run for years and it seems like everything is coming together this year," Raymond Key said of his brother's Nationwide program. "I feel that Curtis and the Key Motorsports team have the technical knowledge and ability to make us competitive in the Sprint Cup Series. I am very happy with our progress so far, he has our cars cleared through the NASCAR inspection process and has the engine program up and running. Curtis has a great gift of organization."

Curtis Key founded Key Motorsports in 1993 and originally fielded the No. 05 Chevrolet in the Nationwide Series, with 1988 series champion Tommy Ellis and the Bobby Hamilton as his drivers. Key Motorsports entered the Truck Series in 2004 and competed in that series until 2008 before moving back to the Nationwide Series full time in 2009. The No. 40 Key Motorsports Nationwide Series team currently is 22nd in owners' points

"I am excited to be working with Raymond and Keyed Up Motorsports on the Sprint Cup program," Curtis Key said. "Raymond has traveled with our Truck and Nationwide teams and has been a lot of help to us. He has wanted to start his own team and he feels it is the right time."

Keyed Up Motorsports will field Chevrolets purchased from Dale Earnhardt Inc., with the team being committed to the first five races on the 2010 Sprint Cup Series schedule.

Curtis and Raymond Key, both Virginia businessmen who developed their companies from humble beginnings, have selected No. 90 for the Keyed Up Motorsports entry, a number that is rich in Virginia racing history.

While no announcements were made regarding a driver or sponsor for the No. 90 Keyed Up Motorsports Sprint Cup Series team, Raymond Key says it will not be a start-and-park team.

"I love racing and we are here to race," Raymond Key said. "Curtis has always raced his cars and that is what we are going to do."